Kylie Jenner’s journey from reality TV star to global business mogul defines modern celebrity wealth. With an estimated net worth of $700 million in 2024, she has built one of the most influential personal brands in the world.
From founding Kylie Cosmetics to landing multimillion-dollar endorsement deals and commanding one of the largest social media followings globally, Jenner has turned fame into a financial empire.
Her beauty empire, real estate portfolio, and savvy business deals continue to grow, making her one of the richest young women in entertainment.
What is Kylie Jenner Net Worth?
Kylie Jenner is an American model, reality TV personality, and cosmetics entrepreneur with a net worth of $700 million. Most of her fortune comes from Kylie Cosmetics, her beauty company founded in 2015.
Her business empire extends to skincare, fashion, beverages, and real estate. She earns between $40 million and $100 million annually, mainly through brand deals, product lines, and social media promotions.
| Category | Details |
|---|---|
| Name | Kylie Kristen Jenner |
| Net Worth (2024) | $700 million |
| Main Source of Income | Kylie Cosmetics, endorsements, TV, real estate |
| Annual Earnings | $40–$100 million |
| Major Deal | Sold 51% of Kylie Cosmetics to Coty Inc. for $600 million |
| Residence | Hidden Hills, California |
| Instagram Followers | Over 400 million |
Jenner’s cosmetics brand began as Kylie Lip Kits in 2015 and sold out within minutes of launch. In 2019, she sold 51% of the company to Coty Inc., valuing it at $1.2 billion. Although its market value later dropped, she earned about $340 million after taxes from the sale while retaining a 45% stake.
Beyond cosmetics, she founded Kylie Skin, Khy fashion label, and Sprinter canned cocktails, expanding her reach into multiple industries. She also earns up to $2 million per sponsored Instagram post, making her one of the highest-paid influencers in the world.
Kylie Jenner Net Worth Growth Over the Years
Jenner’s wealth has grown steadily since her teenage years. Her rise reflects the power of social media branding and modern entrepreneurship.
| Year | Estimated Net Worth |
|---|---|
| 2013 | $300,000 |
| 2014 | $2 million |
| 2015 | $4 million |
| 2016 | $10 million |
| 2017 | $50 million |
| 2018 | $200 million |
| 2019 | $400 million |
| 2020 | $500 million |
| 2021 | $550 million |
| 2022 | $600 million |
| 2023 | $650 million |
| 2024 | $700 million |
Her major financial milestone came in 2019 when Coty acquired part of Kylie Cosmetics. Although Forbes initially labeled her a billionaire, the magazine later retracted that claim after financial discrepancies were revealed. Despite the controversy, Kylie remains one of the wealthiest self-made women in the entertainment industry.
Salary, Endorsements, and Media Earnings
Kylie Jenner earns tens of millions annually through a mix of salary, dividends, and brand endorsements. Her fame from Keeping Up with the Kardashians and The Kardashians has contributed to her massive earnings.
| Income Source | Estimated Annual Earnings |
|---|---|
| Reality TV and Hulu royalties | $10 million |
| Kylie Cosmetics (after-tax dividends) | $20–$50 million |
| Social media endorsements | $20–$30 million |
| Real estate and business ventures | $10–$15 million |
She has partnered with top brands such as PUMA, Nip + Fab, and Quay Australia and collaborated with her sister Kendall on multiple fashion lines. Her endorsement deals and partnerships reflect her influence in fashion, beauty, and lifestyle markets.
Her success on Instagram, where she charges up to $2 million per post, plays a major role in her income. Jenner’s posts often feature her products, ensuring her businesses continue to thrive through organic promotion.
Kylie Jenner Cosmetics and Business Empire
Kylie Cosmetics revolutionized the beauty industry by merging celebrity marketing with e-commerce. Her 2015 lip kits launched online and sold out in under a minute. Within 18 months, the company earned over $300 million in sales.
In 2019, Coty Inc. acquired 51% of Kylie Cosmetics for $600 million, valuing the brand at $1.2 billion. Though the company’s valuation later dropped, Jenner’s post-tax earnings from the deal remain one of her biggest paydays.
She later launched Kylie Skin, Kylie Baby, and Khy, her fashion label that debuted in 2023. Each brand extends her reach beyond makeup into skincare, baby care, and apparel. In 2024, she expanded into beverages with Sprinter, a ready-to-drink cocktail line.
Jenner continues to leverage her influence by releasing limited-edition collaborations, special collections, and exclusive drops that sell out instantly.
Real Estate and Luxurious Lifestyle
Kylie Jenner owns several high-end properties across California. Her real estate portfolio is estimated at over $80 million.
| Location | Estimated Value |
|---|---|
| Holmby Hills mansion | $36.5 million |
| Hidden Hills estate | $12 million |
| Beverly Hills home (with Travis Scott) | $13.45 million |
| Vacant Hidden Hills lot | $15 million |
| La Quinta land | $3.25 million |
She spends approximately $300,000 per month on clothes and similar amounts on cars and security. Her property taxes alone total nearly $800,000 per year.
Jenner also owns a $72 million private jet, which drew public criticism for short flights within California. Despite the controversy, her luxury lifestyle reflects the vast scale of her wealth and spending power.
Personal Life and Influence
Born on August 10, 1997, in Los Angeles, Kylie Jenner is the youngest child of Kris and Caitlyn Jenner. She grew up in the spotlight of Keeping Up with the Kardashians and used her fame to build a multibillion-dollar business empire.
She shares two children with rapper Travis Scott—daughter Stormi Webster and son Aire Webster—and has been romantically linked to actor Timothée Chalamet since 2023.
Despite controversies over her “self-made” label, Jenner’s influence on modern beauty culture is undeniable. Her marketing model—limited releases, influencer outreach, and heavy social media promotion—has reshaped how beauty brands engage consumers.
