This archive report was first published on 5 December 2019.
Kenya Wine Agency Limited (KWAL) has been a leading manufacturer, importer, and distributor of wine, spirits, ciders, and natural juices in Kenya for 50 years.
As part of its efforts to diversify its product portfolio and create memorable experiences through its brand offering, KWAL is set to launch a new brand, Caribia Cane spirit, during the Jamaican Reggae & Riddim artist Chris Martin concert at Impala Grounds, Nairobi on Saturday.
Caribia, a triple distilled cane spirit, is the latest addition to KWAL's growing local brand portfolio. According to Commercial Director Greg Pitt, the new brand has been packaged to meet the demand on the ground.
“We are delighted to introduce finely crafted Caribia cane which is the latest addition to our growing local brand portfolio. Through informed market research we are committed to continuously craft more refreshing and innovative drinks that appeal to our consumers,” said Mr. Pitt.
The new drink targets millennials through affordability and unique packaging. Once it hits the shelves, Caribia 220ml will sell at Ksh250 and Ksh600 for the 750ml bottle.
According to Brand Manager Geoffrey Oriku, KWAL is aware of trends in the market and keeps producing more competitive and appealing products to suit different targets.
“At KWAL, we are looking at ways to diversify our product portfolio and create memorable experiences through our brand offering hence our need to produce,” said Oriku.
During the Chris Martin concert, the product will be launched under the marketing campaign dubbed Ingia kwenye mix.
