This archive report was first published on 25 November 2019.
On November 25, 2019, Radio Africa Group announced a significant deal to broadcast English Premier League (EPL) matches every Saturday evening until the end of the season.
The EPL is the most-watched football league in the world, and its popularity in Kenya is evident, with fans drawn to various football clubs.
The deal was reached after an approach from EPL officials, allowing audiences to live stream matches every Saturday on the Star website and follow them on Bamba Sports and Kiss TV channels, available on Free to Air decoders.
The first match aired on the past weekend, with viewers able to catch the Arsenal versus Southampton match live.
According to Carol Radull, head of Bamba Sports, the feedback from viewers was overwhelmingly positive, commending Bamba and the Star across the country on the deal.
"The feedback from the viewers both on the Bamba Sport, Kiss TV, and the Star website was very good because they were able to watch the match without paying for it," Radull said.
Radull added that the match was clear and that they might renew the deal at the end of the season.
This coming weekend, fans will be able to watch a dubbed London Derby, where Chelsea will face West Ham United at the Stamford Bridge on Saturday.
