This archive report was first published on 4 October 2019.
On October 4, 2019, Equity Group Holdings Limited, a leading financial services company, unveiled a new brand identity, marking a significant milestone in its evolution.
The company, which has been operating in Kenya for years, has expanded its presence to other markets, including Uganda, Tanzania, South Sudan, Rwanda, Democratic Republic of Congo (DRC), Zambia, Mozambique, and Ethiopia.
According to Equity Group CEO and MD James Mwangi, the refreshed brand identity reflects the company's vision for the future, emphasizing its global capability, strong heritage, innovative culture, and agile business model.
“The refreshed brand identity reflects the future we envision, one which communicates our global capability, strong heritage, innovative culture and agile business model that will carry and give the brand momentum to scale its strengths across Africa and the world,” Mwangi said in a statement.
The new brand identity will first be rolled out in Kenya and then in other markets where the company has established its presence.
