This archive report was first published on 27 September 2021.
Kenya's Next Highlander challenge has officially begun, with William Lawson's seeking bold and daring individuals to compete for the title.
The search, which kicked off on October 1st, will see participants compete in a series of challenges to prove their Highlander attitude.
According to Paul Maina Kanyeki, regional manager for Bacardi Martini, the search is looking for individuals who are 'bold but not arrogant, daring but not anarchic'.
Participants will have to register on the website www.thenexthighlander.co.ke or scan the QR Code on campaign communications to participate in challenges staged at various outlets.
The grand finale will take place on December 11th, 2021, along Ngong Road, Nairobi, where the final 50 participants will battle it out for the title of Kenya's Next Highlander.
Speaking about the challenge, Paul Maina, Bacardi Area Manager for East Africa, said, "William Lawson's is known for defying the norm and being brazenly different, just like our liquid; this is the kind of person we are looking for, someone with a true Highlander attitude."
