Directline Assurance stands out as Kenya’s leading PSV insurer and the first underwriter to focus exclusively on motor vehicle insurance in the country.
Licensed by the Insurance Regulatory Authority, the company has served Kenyans since 1998, growing into one of the most trusted names in motor insurance.
Whether you drive a matatu, bus, taxi, or private car, Directline Assurance products and branches in Kenya are designed to meet your specific coverage needs. This guide breaks down everything you need to know.

Directline Assurance Products Available in Kenya
Directline Assurance offers two main categories of motor vehicle insurance: Third-Party Only (TPO) and Comprehensive Cover. Both policies cater to different vehicle types and user needs, making it easy for vehicle owners across Kenya to find suitable protection.
Third-Party Only (TPO) Cover
Third-Party Only cover is the most basic and legally required form of motor insurance in Kenya. It protects you against financial liability if your vehicle causes bodily injury or property damage to a third party. Directline offers TPO cover across five vehicle categories:
| Vehicle Category | Description |
|---|---|
| PSV Matatu | Public transport vehicles with a seating capacity of 8–36 passengers |
| PSV Bus | Public transport vehicles with a seating capacity of 37–105 passengers |
| Taxi | Vehicles with 2–7 seats used in public transport business |
| Commercial Motor | Own goods and general cartage vehicles used for business or hire |
| Private Motor | Vehicles used for social, domestic, pleasure, or business purposes |
TPO cover is a practical and affordable option for vehicle owners who want to meet the minimum legal requirements without taking on the cost of a full comprehensive policy.
Comprehensive Cover
Directline’s Comprehensive Cover goes beyond third-party liability and provides broader financial protection for your vehicle. It covers:
- Fire and theft damage
- Vandalism and accidental loss
- Natural disasters
- Damage from animals or falling objects such as trees and hail
Comprehensive cover is available as an annual policy only and applies to two vehicle types under Directline:
PSV Matatu Comprehensive Cover compensates you for third-party liabilities as well as accidental damage or total loss of the vehicle, including its standard accessories and spare parts.
PSV Bus Comprehensive Cover works similarly, offering compensation for third-party liabilities and accidental damage or loss of the motor vehicle, along with standard accessories and spare parts.
Business owners running PSV fleets will find comprehensive cover particularly valuable since it significantly reduces out-of-pocket expenses following an accident or theft.
Directline Assurance Branches in Kenya
Directline Assurance operates branches across Kenya, making it convenient for customers to access services from different regions. The head office sits in Nairobi at Hazina Towers on Monrovia Street, and you can reach them on 020 3250000 / 0711 030000 / 0730 130000.
Beyond Nairobi, Directline has spread its network to major towns and counties. Here is a full list of branches and their contacts:
| Branch | Location | Contact |
|---|---|---|
| Tom Mboya | Diamond Shopping Mall, 2nd Floor, Tom Mboya Street | 0724 256 528 |
| Afya Centre | Afya Centre Building, 3rd Floor, Tom Mboya Street | 0792 001 929 |
| Eldoret | Zion Mall, 2nd Floor, Uganda Road | 0712 509913 |
| Embu | Sparko Building, 1st Floor, Mama Ngina Street | 0702 263243 |
| Kapsabet | Barngetuny Plaza, Ground Floor, Stendi Kisa-Yala Road | 0771 155508 |
| Kerugoya | KDCU Building, Ground Floor, Kerugoya-Kutus Road | 0714 611449 |
| Kiambu | CG Plaza, 1st Floor, Kiambu Road | 0723 445473 |
| Kisii | Royal Towers, 2nd Floor, Hospital Road | 0725 453062 |
| Kisumu | Tuff Foam Mall, 1st Floor, Oginga Odinga Street | 0728 607661 |
| Kitengela | Kitengela Capital Centre, 1st Floor, Nairobi-Namanga Road | 0723 445082 |
| Machakos | Shandbad House, 2nd Floor, off Syokimau Avenue | 0728 607679 |
| Meru | Alexander House, Ground Floor, Ghana Street | 0715 615435 |
| Mombasa | Diamond Trust Bank House Annexe, Moi Avenue | 0736 623333 |
| Nakuru | Biashara Centre, 4th Floor, Mburu Gichua Road | 0728 607705 |
| Nyeri | Rhine House, Ground Floor, off Gakere Road | 0726 610746 |
| Ongata Rongai | Tymes Arcade, 1st Floor, Magadi Road | 0790 409952 |
| Thika | Thika Arcade, 1st Floor, Kenyatta Highway | 0728 607659 |
With 18 branches spread across the country, Directline makes it straightforward for customers in both urban and semi-urban areas to purchase or renew their motor insurance policies in person.
Directline Assurance continues to lead Kenya’s motor insurance sector by offering focused, accessible, and reliable cover for all categories of motor vehicles. Whether you need basic third-party protection or a full comprehensive policy, you can walk into any of their branches or call their offices to get started today.












