On Monday, American razors and personal care products company Gillette released an Ad that has stirred a huge debate across the world.
As millions were preoccupied with the #10YearChallenge on social media, Gillette released an advert on “toxic masculinity” and from the look of things, it has received more backlash than support. The advert features news clips of reporting on the #MeToo movement, as well as images showing sexism in films, in boardrooms, and of violence between boys, with a voice over saying: “Bullying, the MeToo movement against sexual harassment, toxic masculinity, is this the best a man can get?” https://twitter.com/Gillette/status/1084850521196900352?s=19 Far-right magazine The New American has heavily attacked the advertisement’s message, saying it “reflects many false suppositions”, adding that: “Men are the wilder sex, which accounts for their dangerousness – but also their dynamism ”.
Here is what other social media users across the world had to say.