Caption : ScanGroup CEO Bharat Thakrar who has overseen his company delivering the most mediocre marketing concepts simply because he can get away with it. Why are American corporates embracing social media subliminal campaigns? Because over and above being effective, they reduce scrutiny from the taxman.
For instance, if you plaster billboards across highways and fill the mainstream media with your adverts, KRA will be the first to knock on your door. From their back-end, they can track your advertising spending from returns by the prominent ad-agencies.
KRA has a department which specifically handles that area. They just scour through media, looking for tax-evasion targets. So if you're spending more and declaring less profits so as to pay less tax, the paper-trail is there.
But how would Scan-Group idiots like Cathy Gathu know this? They've never been into business/entrepreneurship. They don't know how to jump through hoops and circumvent these hurdles.
That's the problem of having women run these advertising agencies and being Brand managers. They're oblivious to such tactics to “survive” . Nairobi is a concrete jungle man. My people, don't give these jobs to chics. Employ jamaa’s and see your fortunes change.
If you need visibility of your brand, and don't want to attract the attention of the taxman, subliminal messaging is the way to go. It's time to discard the advise from your advertising agency. Subliminal messaging can be in videos, audios, and written content.
For instance this video by FatBoy is advertising a big brand. Can you guess which one it is?