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Shell Uses Sex-Appeal, A Cheap Attempt At Creating Brand Awareness
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Shell/Vivo Kenya headed by Polycarp Igathe has embarked on an easy campaign, by using sex appeal to attract customers. This is as a result of hiring based on patronage and not merit, as Kenya has brains who can develop an excellent marketing campaign. Polycarp probably got his friend Stanley Kinyanjui of Magnate Ventu
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Shell/Vivo Kenya headed by Polycarp Igathe has embarked on an easy campaign, by using sex appeal to attract customers. This is as a result of hiring based on patronage and not merit, as Kenya has brains who can develop an excellent marketing campaign. Polycarp probably got his friend Stanley Kinyanjui of Magnate Ventu
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