If you dont know how 21st Century marketing is done then I am sorry for you son. The hotel where Lupita was residing has top notch security and there is no way someone would have sneaked into her room to steal a dress.
This was just a viral marketing stunt, to say the least. When you say an expensive dress has gone missing, It is easy to mislead a gullible public. Let me tell you that marketing is marketing, no matter which skills you use.
To confirm that it was a marketing stunt, the person who allegedly stole the dress has returned it because it is fake. This is aimed at generating debate ...we will start arguing whether it is truly fake or real ...Rubbish
All in all, to be brief ....By now you should know how 21 Century marketing is done You must not be a rocket scientist . That hotel has CCTV cameras and it was almost impossible for someone to sneak into Lupita's room and steal a fucking dress . Anyways I dont like this debate, I feel there are more important things we should be discussing instead of focusing on a fucking dress. But that is not gonna happen soon because 99% of folks who occupy the universe are bloody losers .