Radio Africa Group Limited has announced a temporary 20% reduction in salaries for all employees, effective November 1, 2025, citing financial pressures that have affected its ability to meet salary and statutory obligations on time.
The reduction, which will last for 36 months, is intended to help the company avoid layoffs and retain its workforce during ongoing economic difficulties, with management stating that the measure will be reviewed after 12 months to evaluate business stability and determine next steps.
Employees are required to acknowledge receipt of the notice and consent to the pay cut, which has been circulated alongside directives from the Board of Directors, Group CEO Martin Khafafa, and Chief Finance Officer James Mundia.
In a separate communication to staff, the Group CEO addressed previous voluntary pay reductions and noted that efforts will be made to restore the cut once the company’s financial position improves.
The message further indicated that aligning business operations may require restructuring of certain positions, a move intended to adjust operations as the company seeks to stabilize its finances.
The latest pay cut follows multiple rounds of voluntary and mandatory salary adjustments over recent years, reflecting ongoing challenges in the Kenyan media sector.
Radio Africa, like other traditional media outlets, has been affected by a shift of advertising revenue towards digital platforms and online media, as well as rising operational costs and competition from newer market entrants.
Over the last few years, the company has conducted mass layoffs in 2024 and 2025, closed some ventures such as Kiss TV, and implemented voluntary pay reductions for employees, indicating ongoing financial strain.
The communication notes that management will continue reviewing the situation to make adjustments as revenues improve.
Radio Africa’s move occurs amid broader financial difficulties affecting the media industry in Kenya, where economic pressures, high operational costs, and the migration of advertising to online platforms have forced several media houses to restructure, downsize, or implement cost-saving measures.
