This archive report was first published on 5 June 2020.
June 5, 2020, marked a significant milestone for Richy Haniel, the mastermind behind Kenya's largest YouTube music channel. With over 300,000 subscribers and 60 million views, his platform has become a go-to destination for music enthusiasts and aspiring artists alike.
Richy, who turned 25 on June 8, 2020, started his journey as a DJ before transitioning into music distribution. He identified a gap in the market and created a platform that would serve as a launchpad for upcoming artists and DJs.
However, his first YouTube account, which boasted over 70,000 subscribers, was terminated in 2017. Undeterred, Richy quickly set up a new channel, which has since grown exponentially.
Richy's channel offers a wide range of genres, catering to diverse tastes and preferences. He also charges DJs to upload their mixes on his channel, generating revenue from the platform. For artists, he offers two models: they can either split the revenue with him or pay a marketing fee and retain the rights to their song.
Richy is not only a successful entrepreneur but also a talented musician. He has released several songs, including a collaboration with Bandanah and Sean Dampte titled 'Jibambe.' His future plans involve growing the channel and helping young musicians establish a foothold in the industry.
Those interested in downloading Richy's mixes can do so on his website, while fans can connect with him on Facebook, Instagram, or Twitter.
