This archive report was first published on 23 May 2020.
On November 16, 2016, Coke Studio Africa unveiled a music streaming app for musicians across the continent, which has now evolved into Coke Studio Sessions.
Launched in partnership with Coca-Cola, Coke Studio Sessions is an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy over 60 consecutive days.
Live performances from more than 100 artists across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton, and Steve Aoki, will begin streaming today to refresh fans one virtual performance at a time.
At a time when people need connection more than ever, fans will join the live streams on #BeApp, which can be downloaded for free on iOS or Android devices, as well as on Coca-Cola's YouTube and Facebook pages.
BeApp is an immersive, digital destination for fans to enjoy live music in a new way, offering a variety of interactive features, including in-app sharing, currency/points, prizes and upgrades, front row seats, and donations to the International Red Cross and Red Crescent Movement.
“#BeApp is designed for digital connection through a shared love of live music,” said Ray Smith, founder of #BeApp. “We’re thrilled to have Coca-Cola as our exclusive launch partner as we introduce #BeApp to fans around the world through unique new experiences.”
Throughout the 60-day program, fans will have the opportunity to contribute directly to the International Red Cross and Red Crescent Movement to support Covid-19 efforts. The Coca-Cola Foundation has donated over $14 million to individual Red Cross and Red Crescent Societies around the world in response to Covid-19 and will additionally match up to a collective total of $3 million in consumer donations made through this program.
