This archive report was first published on 21 May 2020.
On May 21, 2020, Mzawadi, a leading loyalty programmes provider, unveiled a new incentive program with a fully automated CashBack and Manufacturer's coupons platform to help businesses track their clients across the globe.
The platform, which was launched virtually, enables brands to directly return money to the client's pocket for shopping or purchasing their products anywhere in the country. This comes at a time when consumers have less money to spend.
According to Naftali Nyabuto, the firm's Chief Executive Officer, the digital manufacturers' coupons will eliminate the need for paper coupons, intermediaries, and other major promotional costs, and provide client data tracking for brands.
"We wanted to change how promotions and brands create incentives, reward clients, and engage them," Nyabuto said. "These technologies are not only going to reduce the turnaround time for running promotions but will significantly reduce the cost of promotions."
He added that the innovations will help brands create incentives that can significantly reduce client dollar spend and transform the route to market for manufacturers in entirety.
Digital coupons are a growing trend in the online retail world, with a recent eMarketer study finding that 52 percent of US adult Internet users redeemed a digital coupon in 2013, a figure projected to increase to nearly 55 percent by the end of 2014.
According to Nyabuto, the coupons are beneficial because they are easy to implement, enable businesses to track their progress, and return on investment with online metrics.
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