This archive report was first published on 19 May 2020.
From Humble Beginnings to Global CEO ¶
At just 20 years old, S. Vijay Kumar founded PR Solution (PRS) International, a traditional PR agency that has since transformed into a new-age PR agency.
With a passion for entrepreneurship and a determination to succeed, Kumar says, "Opportunities don’t happen; you create them."
Through hard work, diligence, and strong networking skills, PRS transforms opportunities into substantial business relationships. Kumar emphasizes the importance of nurturing these relationships, saying, "My vision is to make press conferences affordable to all businesses, startups, and entrepreneurs."
A Good Storyline Can Make or Break a Brand ¶
A good storyline can make or break a brand, according to Kumar. He believes that well-crafted and beautiful storytelling strategies are essential for capturing the target audience's attention across digital and traditional channels.
Profitability: The Key Objective ¶
For all clients, Kumar stresses the importance of profitability and return on investment (ROI) on marketing spend. Whether the marketing objective is creating awareness, encouraging trial and usage, or increasing sales, PRS provides solutions that help brands anticipate and satisfy customer needs profitably.
From Challenges to Success ¶
Thirteen years ago, Kumar embarked on pursuing one of his biggest dreams. He says, "Propelled by my passion, no word of caution or advice was enough to prepare or deter me."
With time, Kumar managed to find the right set of people who helped him build and scale his business. He emphasizes the importance of teamwork, saying, "Entrepreneurship is not a one-man’s job. You need to find the right kind of people who believe in you and are willing to work towards your goals and mission."
PRS International: A Game-Changer ¶
PRS Press Conference portal solution targets organizations that are mature in adopting technology. The Press Conference Portal has become a game-changer, enabling the adoption of advanced technologies and paving the way for transformation.
Rapid evolution in high-speed internet connectivity and penetration of smartphones among the dynamic and young population have created a fertile ground for new businesses. Kumar believes that the key is to be smart, keeping resources aligned with business objectives and making the most of it.
Give Back to the Community ¶
Vijay believes in giving back to communities by investing in them. He says, "Your communities must enjoy the fruit of your prosperity."
