This archive report was first published on 16 May 2020.
Caroline Murang'a's Journey to Becoming a Successful Female Photographer ¶
Caroline Murang'a, a 31-year-old lifestyle photographer, has come a long way since she first picked up a camera. Born and raised in Kenya, Caroline's passion for photography began when she was just a student at Kampala International University in Uganda.
After completing her degree in mass communication, Caroline initially envisioned a career in advertising. However, it was at a wedding in 2011 that she discovered her true calling. 'I noticed the fancy cameras the videography crew shuttled around. I got talking with them and by the time the wedding reception was over, I was offered an internship,' she recalls.
Caroline's love affair with cameras began, and she soon found herself working as a videographer and video editor. However, it was the money that wasn't enough to sustain her. To supplement her income, she bought a camera and fell in love with photography instantly.
Fast forward to 2014, Caroline's big break came in the form of a collaboration with a local clothes store. She jumped at the chance to set up her business, Murash Media Production, and has since grown her niche as a lifestyle photographer.
However, the COVID-19 pandemic has brought its fair share of challenges. Caroline's calendar was fully booked for the April to August wedding season, but with the announcement of the first case of coronavirus in the country, her business has been severely affected.
Despite the difficulties, Caroline remains optimistic. 'When business resumes, I will expand my niche. I was always working or thinking of work. Maybe I will also change this,' she says.
Caroline's journey as a female photographer in Kenya has not been without its challenges. She recalls the early days when her peers were thought to be nosy and paparazzi. However, she is proud to say that the profession has grown, and clients can now see the value of what she does.
Caroline's ultimate goal is to train as many females as she can in photography. 'There is still a lot of room here,' she says. In the meantime, she is fighting to keep her business afloat, one baby bump shoot at a time.
