This archive report was first published on 14 May 2020.
According to a recent report by Strategy Analytics, Samsung's Galaxy A51 was the best-selling Android smartphone in the world in Q1 2020, with 6 million units shipped in the first three months of the year.
Launched in December 2019 and available in the Kenyan market at the start of 2020, the Galaxy A51 accounted for 2.3% of all smartphone sales in the said timeline.
With 86% of the 275 million smartphone units sold between January 1, 2020, and March 31, 2020, running the Android operating system, the Galaxy A51's popularity is a testament to the growing demand for affordable Android devices.
The device is one of four Samsung smartphones that occupied the top 6 slots among the world's best-selling Android smartphones in the first quarter of 2020, with the Galaxy S20+ at number 3, the Galaxy A10s at number 4, and the Galaxy A20s at number 6.
As mobile operators have reduced subsidies in recent years, and many countries are now tumbling into post-virus recession, smartphone consumers globally are becoming increasingly price-sensitive, seeking out new Android models that deliver the biggest bang for their buck, as noted by Juha Winter, Strategy Analytics' Associate Director.
The Galaxy A51's stellar performance in its first 4 months in the market comes on the back of its predecessor's own spectacular showing, with sales of over 24 million units, making the Samsung Galaxy A50 one of the five best-selling smartphones last year and the second best-selling Android smartphone, according to Omdia.
The Galaxy A51 is priced at around Kshs 30,000 in Kenya, making it an attractive option for budget-conscious consumers.
