This archive report was first published on 14 May 2020.
On May 14, 2020, Samsung announced the appointment of Kenyan musician Nyashinski as its brand ambassador in East Africa.
The appointment is expected to boost Samsung's presence in the region, leveraging Nyashinski's massive following and influence in the music industry.
As brand ambassador, Nyashinski will be involved in promoting Samsung's products and services, as well as supporting the company's marketing efforts in the region.
