This archive report was first published on 13 May 2020.
On May 13, 2020, the Kenyan music scene witnessed a significant shift with the release of Rico Gang's new song, Lingala na Sheng'. This innovative track marked a departure from the genre's typical ratchet content, instead embracing a clean and vibrant sound.
Gengetone, a genre that emerged a year ago, has been gaining momentum in Kenya. Despite initial skepticism, it has proven to be a lasting phenomenon. Rico Gang's latest release is a testament to the genre's evolution and diversity.
Speaking to Kiss100, Black Market Records' A&R representative shared their surprise at the unexpected direction taken by Rico Gang. 'This is a very unexpected surprise from Rico Gang, different from the other Gengetone songs people are used to. The idea of fusing Lingala and Gengetone was to make Gengetone diverse following the national debate that Gengetone is slowly dying. This time the lyrics are clean too. No vulgarity and obscene language.'
The song's production, handled by Jegede, features a lively and engaging beat that is sure to get listeners moving. The accompanying video, directed by Director Dantey and produced by DJ Dankez, adds to the song's appeal with its unique visual style and Lingala-inspired dance moves.
According to Rico Gang's A&R representative, the video's concept was to bring back the essence of the 80s and 90s, as portrayed in the dressing and set design. The dance styles featured in the video are indeed reminiscent of the Lingala era, making it easy for viewers to follow along.
One notable aspect of Rico Gang's latest release is the unity displayed by Gengetone artists. In the song, they proudly shout out their fellow artists, including Sailors and Ochungulo Family members, demonstrating the genre's collaborative spirit.
Listen to the song below:
