This archive report was first published on 12 May 2020.
On May 11, Carrefour Kenya kicked off a month-long donation campaign in partnership with the Kenya Red Cross to support communities affected by Covid-19. The initiative aims to provide essential food items to those in need.
Carrefour customers can contribute to this worthy cause by donating food hampers and dropping them in the donation boxes located in each of the seven Carrefour stores in Kenya. For every 10 donated hampers, Carrefour will also contribute a food hamper.
According to Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail, "During this time of Covid-19, it is essential to give back to those in need. Being there for the community is an integral part of our business at Majid Al Futtaim, and we aim to assist in curbing the effects of this pandemic."
The Kenya Red Cross has been at the forefront of collecting and distributing food essentials during this time. With Carrefour's extensive customer base, this partnership will be a positive catalyst to rally the nation together to support those in need.
Dr. Asha Mohammed, Secretary General of the Kenya Red Cross Society, emphasized the importance of supporting the most vulnerable families, stating, "The measures instituted as part of the COVID-19 response have put a lot of households in dire strain economically, and unless the most vulnerable families are supported, we cannot defeat this pandemic."