This archive report was first published on 11 May 2020.
Published on 11th May 2020, Safaricom has extended the Bonga For Good Campaign for an extra 30 days to 3rd June 2020 to support customers in accessing essential goods and services during the COVID-19 pandemic.
Launched on 3rd April 2020, the initiative aims to empower customers by enhancing the value of Bonga Points by 50%, from 20 cents to 30 cents. This move has seen over 200,000 customers redeem more than 670 million points equivalent to over KES 200 million, benefiting over 140,000 participating merchants.
“By extending the initiative for a second month, we want to further support our customers to tap into the value of their Bonga Points to assist those in need as a sign of goodwill,” said Peter Ndegwa, Safaricom CEO.
Customers can redeem their points for essential items such as food, medicine, personal protective equipment, farm input, and payment of utility bills. Additionally, more customers are redeeming their points for mobile data as they spend more time online for work, education, or entertainment.
The Bonga loyalty scheme was introduced in 2007, with customers accumulating a point for every KES 10 spent on services on the Safaricom network. To redeem or transfer points, customers should dial 126#.
