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E-commerce Plays a Vital Role in Mitigating COVID-19 Spread in Kenya

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Nyakundi Report

Newsroom 1 min read

This archive report was first published on 8 May 2020.

With the COVID-19 pandemic spreading rapidly across the globe, Kenya is no exception. The country has seen a significant shift in shopping behavior, with many Kenyans opting for online shopping through e-commerce platforms.

According to Priscilla Muhiu, Glovo's Africa Head of Marketing and Growth, the pandemic has presented a significant opportunity for e-commerce players to provide hope to Kenyans during this challenging time.

Glovo, a technology company that links motorcycle riders to consumers wishing to buy and deliver products in Kenya, has implemented several measures to ensure the safety of consumers and their riders. These include signatureless delivery, no contact delivery drop-offs, and digital payment to limit direct contact between customers and couriers.

As the pandemic continues to spread, it is imperative for businesses to innovate and provide alternative online platforms for shopping. With confirmed cases of COVID-19 patients growing in the country each passing day, it is essential for organizations to respond and adapt to consumer needs during this time.

As we strive to embrace technology in this fight, let's all adhere to measures initiated by the government, the guidance of the World Health Organization (WHO), and the advice of other authorized public health authorities.

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