This archive report was first published on 6 May 2020.
First Impressions Matter: 7 Ways to Boost Your Business Credibility ¶
Published on May 6, 2020, in The Standard.
When it comes to business, making a great first impression is crucial for success. It's not just about how you present yourself, but also about how you present your business. A good first impression can make all the difference in securing deals, building relationships, and growing your business.
According to research, within the first seven seconds of meeting, people will have a solid impression of who you are. This works too for businesses. To make a great first impression, follow these 7 essential tips:
1. Be Accessible ¶
Having a website is essential for any business in the 21st century. It's a way to showcase your business, share your values, and provide contact information. A website also helps to establish trust and credibility with potential clients or business associates.
Make sure your website is well-designed, easy to navigate, and provides all the necessary information. This includes your business description, values, contact details, and frequently asked questions.
2. Your Reception Area is the Window to Your Business ¶
Your reception area is the first point of contact for clients or visitors. It's essential to make a good impression by investing in a well-designed reception area that reflects your business.
Ensure your reception area is clean, nicely scented, and has the right décor. Your receptionist should also have a happy disposition and be attentive and courteous to guests.
3. Be Punctual ¶
Being punctual is essential for any business. It shows that you respect the other person's time and are reliable. If you schedule a business appointment, make sure to arrive on time or even a little earlier.
4. Get Rid of Director's Parking Space ¶
Designating the best parking spaces for directors can send a negative message. It's better to reserve these spaces for visitors, whether they are clients or recruits.
5. Your Washrooms Say a Lot ¶
Keep your office washrooms clean. They tell a lot about the level of organization in a business. If you couldn't eat off the floor of the toilets in a restaurant, then you need to worry about their kitchen cleanliness.
6. It Matters How You Speak ¶
Words matter even more than you think. Positive and persuasive words and phrases will often make you win lots of deals and make people feel comfortable in your presence.
7. Ultimately, Your Work Speaks for Itself ¶
Build a portfolio that any brand would want to associate with. Do work that anyone would be happy to be a part of and let it do the talking. Your portfolio of work could be your only currency to the next deal.
