This archive report was first published on 6 May 2020.
As the world grapples with the coronavirus pandemic, social media platforms are finding new ways to connect people and provide entertainment. Facebook is now set to provide a new way for performers to earn money on the platform, with the introduction of paid livestreams for musicians and other creators.
According to an announcement by Facebook, users will soon be able to set up 'online-only' events and charge for access to content. This includes online performances, classes, and professional conferences. The company also plans to expand its 'Stars' tipping system to musicians, allowing fans to send tips to their favorite artists.
Facebook's move comes as the music industry struggles to adapt to the new reality of social distancing. With live concerts and tours cancelled, musicians are turning to social media to connect with their fans and find new ways to monetize their content. The introduction of paid livestreams is a significant step forward for the industry, and could provide a much-needed lifeline for musicians and other creators.
Other social media platforms, including YouTube, TikTok, and Instagram, are also reaching out to their creators to continue making engaging content during the lockdown. The Koroga Festival, a popular music event in Kenya, recently staged a virtual concert featuring Distruction Boyz from Durban, which was streamed live on Facebook, Twitter, and Instagram.
As the coronavirus lockdown continues, it's clear that social media will play a vital role in connecting people and providing entertainment. Facebook's introduction of paid livestreams is a significant development in this space, and could have a major impact on the music industry and beyond.
