This archive report was first published on 27 April 2020.
StarTimes Kenya has taken a significant step in enhancing customer experience with the introduction of an interactive online shopping platform, StarTimes GO.
Launched on April 27, 2020, the platform offers customers a convenient shopping experience through integrated services available via television, online, and calls.
StarTimes GO is available through the company's over-the-top streaming media application, StarTimes ON, and as 15-minute programs that broadcast on the pay television platform's Rembo, Border, and Tripple P channels.
Customers can select, order, and pay for different products through the application's electronic wallet options.
Speaking on this latest development, StarTimes Regional Marketing Director Aldrine Nsubuga noted that the broadcaster has progressively put significant emphasis on research and development to understand customer demand for convenient solutions.
"This is a strategic new line of business for us in our effort to enable customers' access products conveniently across Kenya. StarTimes Go is our innovative solution aimed at making it possible to shop securely through our StarTimes ON online platform as well as sales broadcasts on Rembo, Border, and Tripple P channels," noted Nsubuga.
Initially, StarTimes GO will enable customers to acquire smart equipment, including television sets, solar power systems, and set-top boxes, with progressive expansion of product categories moving forward.
Customers can also directly call in and make direct orders for television sets and set-top boxes or for solar power systems, with delivery done within 48 hours upon payment confirmation.
While shopping on StarTimes GO, customers will also have the option to pay a deposit based on the total product cost, with the balance cleared upon receipt of their preferred product.
Installation and activation will then be done by accredited technical personnel.
