This archive report was first published on 14 January 2020.
On January 14, 2020, Football Kenya Federation (FKF) announced a significant partnership with Betway, a leading online gaming firm, in a deal worth 45 million shillings.
The partnership, which was unveiled on Tuesday, will see the FKF Cup renamed the Betway Cup.
Speaking during the launch, Betway Kenya Country Manager, Leon Kiptum, expressed his enthusiasm for the partnership, emphasizing the company's commitment to supporting local football.
"We are pleased to engage this vast number of football teams in partnership with FKF in a bid to make these football players' dreams come true. The sponsorship of this cup is Betway's way of giving back to the sporting fraternity through supporting the growth of football talent fit to represent the country internationally. We look forward to the playoffs and may the best team win," Leon Kiptum said.
FKF President Nick Mwendwa expressed his gratitude to Betway for coming on board, stating that the partnership demonstrates the company's commitment to supporting local football.
"We wish to thank Betway for taking the bold step to partner with the federation. The decision by Betway not only cements the company's footprint in the Kenyan football landscape but also demonstrates the organization's commitment to continuously play a development role that deserves commendation and emulation by local and international corporate entities," Nick Mwendwa said.
48 clubs entered the competition, with Kenyan Premier League and National Super League clubs getting a bye from the first round of action.
