This archive report was first published on 13 January 2020.
January 13, 2020, marked a significant milestone for East African Breweries Ltd (EABL) as it introduced a new barley seed variety, Aliciana, in Mau Narok. The introduction of Aliciana is expected to boost yields for farmers, with the brewer drawing nearly 50% of its raw material from the region.
According to Lawrence Maina, General Manager of East African Malting Ltd, the raw material sourcing arm of EABL, Aliciana promises at least a 10% rise in yields compared to existing varieties. Maina emphasized the importance of creating lasting relationships with EABL farmers and offering them a ready market.
“EABL has continued to create value chains that are economically, socially and environmentally sustainable. This handbook will be instrumental in guiding our farmers on the approach and inputs that will help them deliver a great crop,” Maina said.
The event brought together farmers and value chain players, including seed, fertilizer, and farm machinery companies. The farmers were treated to a demonstration on crop rotation, special fertilizer blends, and a showcase of barley varieties.
