This archive report was first published on 8 January 2020.
Published on January 8, 2020, Safaricom has launched an eight-week Lipa Na M-PESA promotion to reward customers and merchants for making and receiving payments through the service.
The promotion, which runs until March 5, 2020, will reward both customers and merchants in eight regions across the country. Customers will receive 1 point for every KES 100 payment, with a chance to win one of six houses in weekly draws.
Additionally, customers across the eight regions will win one of eight tractors, each equipped with a plough and trailer, in the grand finale. Safaricom will also reward 8 customers across the eight regions every minute with a surprise cashback, with more than 600,000 shoppers getting awarded by the end of the promotion.
Merchants will receive 25 percent of their daily till charges as a cashback, in addition to standing a chance to win one of eight Fuso F1 nine-tonne trucks per region or one of 120 Tuktuks, also to be awarded regionally.
“M-PESA has emerged as a preferred way to make and receive cashless payments due to its convenience and the peace of mind it delivers to shoppers and businesses,” said Sylvia Mulinge, Chief Customer Officer, Safaricom.
The promotion is Safaricom’s latest move to deepen the uptake of cashless payments in the country, with the company launching Lipa Na M-PESA in June 2013. Today, more than 140,000 businesses accept payments through Lipa Na M-PESA.
