This archive report was first published on 7 January 2020.
On January 7, 2020, Liverpool announced a multi-year deal with Nike as their new kit supplier from the 2020-21 season, replacing New Balance.
The move comes after a court battle between Liverpool and New Balance, who alleged the club was looking to switch to Nike once their existing contract ended in May 2020.
Liverpool's managing director and chief commercial officer, Billy Hogan, welcomed Nike into the LFC family, stating, "We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase."
According to Hogan, Nike reflects the club's ambitions for growth, and they look forward to working with them to bring fans new and exciting products.
However, New Balance, who have been Liverpool's official kit supplier since the 2015-16 campaign, felt they should have been allowed to match Nike's offer. The club successfully argued that New Balance could not match Nike's offer with respect to marketing and distribution, with the judge ruling New Balance's offer "less favourable to Liverpool" compared to Nike's offer.
Nike will be the club's official kit supplier for the men's, women's, and academy teams from June 1, 2020.
