This archive report was first published on 27 December 2019.
The Dubai Shopping Festival (DSF) is back for its 25th edition, and it's going to be bigger and better than ever. The festival will run from 26th December 2019 to 1st February 2020, offering a diverse calendar of events for visitors from across the world.
As part of the countdown to the landmark event, Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) recently held a three-city media roadshow across Africa. The roadshow, which took place in Nairobi, Kenya, and other African cities over the weekend of 20-23 December, unveiled a glimpse into one of the world's largest retail events.
According to Salim Ali Mohamed Dahman, Head of Campaigns – Africa at Dubai Tourism, Dubai continues to rank among the most popular destinations for audiences from across Africa. He noted that retail is emerging as a key component of their travel experiences, buoyed by flagship events such as the Dubai Shopping Festival.
The 38-day festival will feature show-stopping performances, immersive experiences, innovative brand activations, and family-friendly celebrations. Shoppers and deal-hunters can find offers of up to 75% off across close to 4,000 outlets of more than 1,000 participating brands.
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