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OPPO Unveils Initiatives to Co-build Intelligent Service Ecosystem

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Nyakundi Report

Newsroom 2 min read

This archive report was first published on 23 December 2019.

On December 21st, 2019, OPPO launched its 2019 OPPO Developer Conference in Beijing, under the theme 'Innovation and Intelligence'. The event marked the beginning of a new era in co-building a new intelligent service ecosystem with developers and partners.

At the conference, OPPO unveiled three new initiatives: the enhanced developer support program 'Gravity Plan 2.0', which will allocate RMB 1 billion (approximately $143 million) in 2020; the 'Five System-level Capability Exposure Engines'; and the 'IoT Enablement Plan'.

OPPO has made significant progress in building a new ecosystem, boasting over 320 million monthly active users globally on its ColorOS operating system. The company has also accumulated a substantial number of users across its applications, services, and content ecosystem.

Since the launch of the 'Gravity Plan' in 2018, OPPO has provided resources for over 2,000 applications, resulting in 9.2 billion impressions and more than 180 million downloads. The plan has also enabled developers to connect with users more effectively.

According to Henry Duan, Vice President of Internet Services at OPPO, the 'Gravity Plan 2.0' will build on last year's plan to provide sustained and all-round support to partners in the four major fields of applications, services, content, and global development.

OPPO has also launched the 'Five System-level Capability Exposure Engines', which include Hyper Boost, Link Boost, Camera Unit, MediaUnit, and ARUnit capabilities. These engines will enable developers to connect to OPPO's system-level capability more smoothly and quickly, delivering better user experiences.

Andy Wu, Vice President of Software Engineering at OPPO, said that the launch of the 'Five System-level Capability Exposure Engines' will help developers leverage creativity, explore scenarios, maximize value, and build a world of intelligent connectivity.

OPPO has also announced the 'IoT Enablement Plan', a capacity opening program aimed at opening OPPO's HeyThings IoT protocol, HeyThings IoT service platform, and audio connectivity protocol for IoT partners.

The newly-upgraded HeyThings IoT service platform is expected to be deployed through OPPO's open platform in Q1, 2020, while the first phase of the audio connectivity protocol is expected to be in service in June 2020.

Bobee Liu, Vice President of Intelligent Mobile Devices at OPPO, also revealed that OPPO will soon debut its first smartwatch, OPPO Watch, as well as a health platform, which will be positioned as a strategic device that OPPO will use to create a robust ecosystem with its partners.

OPPO plans to invest RMB 50 billion ($7 billion) in R&D spending in the next three years to develop core technologies in hardware, software, and system, in addition to 5G, AI, AR, big data, and other frontier technologies.

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