This archive report was first published on 23 December 2019.
December 23, 2019, marked a significant day for entrepreneurs in New Zealand, as thousands of people around the world launched new businesses and tried their luck at becoming entrepreneurs. No new business owner enters an industry without preexisting competition, and those who succeed do so because they find ways to market their businesses more effectively than the competition or because they find opportunities in places their competitors have overlooked.
For New Zealand vape shops, success came in the form of shipping e-liquid to Australia, where vaping products are legal but nicotine e-liquid is not. Australians can import e-liquid from abroad, making New Zealand a logical source for imported e-liquid.
What Is Vaping? ¶
Vaping is the act of using an e-cigarette or other product to vaporize a liquid called e-liquid for inhaling. Most people who vape do so as a means of quitting smoking, and to facilitate smoking cessation, most e-liquid contains nicotine.
What Is Unique About Vaping in Australia? ¶
The Australian vaping industry is an unusual case. In Australia, vaping products – and the act of vaping – are both legal. Liquid nicotine, though, isn’t; it’s a controlled substance that can’t be bought and sold in the same way as tobacco products.
How New Zealand Vape Shops Found Opportunity in Australia ¶
By researching what international consumers want, New Zealand vape shops discovered that Australians commonly search for phrases like “ship e-liquid to Australia” on Google. Capturing those potential customers, vape shops added text to their websites indicating that they welcome Australian business.
Learning More About Your Potential International Buyers ¶
Want to learn more about whether your company has the potential to break through to the international market? Visit Google and type a keyword relating to your industry. By selecting the region of your choice, you can see the results page for your search as people in that region would see it.
