This archive report was first published on 19 December 2019.
December 19, 2019 - In a move to expand its user base across Africa, Opera Mini has partnered with Nairobi-based music sharing platform Mdundo. This partnership allows Opera Mini users to access Mdundo's vast music catalog for free, directly within the browser.
With this deal, Opera Mini users can now listen to and download their favorite music from Mdundo's catalog of independent African artists. The browser will display the 100 most popular songs in the user's country, making it easier for users to switch between music and news.
“Mdundo has changed the way people listen to music on their smartphones,” said Michael Gray, Product Director of Opera Mini Africa. “Now with Mdundo support in Opera Mini, music lovers can access a catalog that includes the best local artists, the most popular songs in their country, and the fastest growing independent local artist platform.”
Mdundo's music catalog features artists from Kenya, Nigeria, Ghana, Tanzania, South Africa, Uganda, Mozambique, Zambia, and Zimbabwe. This partnership will not only expand the functionalities of the browser but also bring African music fans closer to their favorite songs.
Launched in 2013, Mdundo boasts one of the largest catalogs of independent African artists, who can easily upload their songs, manage their catalog, and commercialize their music themselves.
“We love when African artists create new songs or produce new albums, and at Mdundo we are taking the side of the artists,” said Martin Nielsen, CEO of Mdundo. “With the inclusion of Mdundo’s music catalog in Opera Mini, African artists will also increase their chances of being discovered among the massive Opera Mini user base in Africa. This will bring them more streams, more downloads, and the opportunity to get new fans”.
Opera Mini is a fast and lightweight browser used by over 100 million people worldwide. This deal will allow users to decide between streaming music or downloading their favorite songs, with the option to share music at no data cost.
