This archive report was first published on 18 December 2019.
As the festive season approaches, retailers in Kenya are competing fiercely to attract customers and make a lasting impression. The competition has been intense, with various outlets offering a range of promotions and services to win over shoppers.
Naivas Supermarket, for instance, has launched a month-long marketing campaign where shoppers who love baking can learn new skills at some of its outlets. The campaign, which is part of the retailer's efforts to make the festive season enjoyable for Kenyans, will see 250 shoppers receive Sh2,000 vouchers daily during the festive season.
Naivas Chief Commercial Officer Willy Kimani said, 'This has been a tough year for Kenyans and we want to ensure they can enjoy the festive season, despite the hassles it comes with. 'Usiwe na was, krisi ni Naivas' will see shoppers receive cashbacks and enjoy discounted prices on select products.'
Other retailers, such as Tuskys, are also offering unique promotions to attract customers. The retailer has partnered with Optiven Group to award lucky shoppers with parcels of land. The campaign, dubbed 'Sixty days of Christmas with Tuskys', will see more than 20 shoppers walk away with title deeds for properties in Optiven's project in Machakos.
Online shopping is also becoming increasingly popular, with all major chains running online shopping campaigns. Bestmart Supermarkets, for instance, offers shoppers of goods worth above Sh2,000 free transport to their homes within the Ruiru area.
With the world going 'green', shoppers now carry recyclable shopping bags as opposed to the situation in the past where retailers gave out free plastics bags. Supermarkets have also launched food sections where one can shop and eat at a cafeteria before heading home.
