This archive report was first published on 18 December 2019.
As the festive season approaches, the Alcohol Beverages Association of Kenya (ABAK) has issued a stern warning to motorists against drunk driving, emphasizing the importance of road safety.
Published on December 18, 2019, ABAK Chairman Mr Gordon Mutugi urged drivers to consider the use of taxis or designated drivers whenever they indulge in alcohol.
“A driver’s judgment and ability to react are both impaired when driving after excessive consumption of alcohol. Consumers are strongly advised to consider the use of taxis or designated drivers whenever they indulge,” Mr Mutugi said.
ABAK has also called on alcohol retailers to adhere to the Recommended Retail Prices (RRP) to avoid overpricing revelers out of legal, safe, and hygienic liquor.
According to ABAK, overpricing alcohol can drive consumers to cheaper, harmful alternatives, which is unsustainable for their businesses.
“This exaggerated pricing does not only make it difficult for our consumers to enjoy their favourite tipple, some find it difficult to access and result to cheap and often illicit brands or commute to look for fairer prices elsewhere,” said Mr Mutugi.
