This archive report was first published on 17 December 2019.
Airtel's Competitive Edge in Kenya's Telecom Market ¶
Published on December 17, 2019, Airtel's new voice and data tariff has sent shockwaves through Kenya's telecom market, leaving Safaricom struggling to keep up.
One of the key advantages of Airtel's tariff is its honesty and transparency. Unlike Safaricom, Airtel ensures that customers receive exactly what they pay for, with no hidden charges or conditions.
For instance, Airtel's voice call rate is 2 bob per minute, including taxes, while Safaricom charges 4 bob per minute. Similarly, Airtel's data browsing rate is 1 bob for 5mbs, regardless of the amount spent, whereas Safaricom's rates vary depending on the amount spent.
Airtel's tariff also offers a more convenient and user-friendly experience for customers. With Airtel, customers can simply dial 5442# to activate their tariff, without having to purchase a bundle or subscribe to a specific plan. This is in contrast to Safaricom, which requires customers to manually subscribe to a voice or data bundle every time they load airtime.
Furthermore, Airtel's tariff does not expire, making it a lifetime offer for customers. This is a significant advantage over Safaricom, which requires customers to constantly subscribe to new plans and bundles.
Overall, Airtel's new voice and data tariff has established the company as a clear leader in Kenya's telecom market, offering a more user-friendly and cost-effective option for Kenyan consumers.
