This archive report was first published on 17 December 2019.
Founded in 2018 by a team of young entrepreneurs led by Caroline Pomeyie, ProFish is Ghana's answer to the Uber for fresh fish orders and deliveries.
With its platform, Lojaanor, fish farmers can sell their harvest directly to customers by dialing a code on their mobile phones, eliminating intermediaries and reducing post-harvest losses.
ProFish has partnered with a logistics company to ensure timely delivery of orders to customers' homes, offices, eateries, and organizations.
At the 2019 African Green Revolution Forum (AGRF) in Accra, ProFish won the early-stage category Pitch AgriHack, taking home €7,500.
ProFish's innovative approach has been recognized, and the company has received funding to fine-tune its technology and expand its services.
Through USSD technology, farmers can easily connect with customers and receive transportation assistance, making it easier for them to manage their farms and access markets.
ProFish's success has been impressive, with the company winning the Kosmos Agricultural Challenge and receiving USD$50,000 in funding to further develop its platform.
