This archive report was first published on 17 December 2019.
On July 17, 2015, Gina Din Kariuki, David Muriithi, and Atemi were photographed together. [Wilberforce Okwiri]
Gina Din Corporate Communications, a public relations consultancy firm founded by Gina Din Kariuki, has been sold to Edelman Kenya, an affiliate of the American communications firm Edelman. The acquisition was announced on an unspecified date, with Edelman stating, “Notice is hereby given… that the public relations and marketing consultancy business carried out by Gina Din Corporate Communications… will, subject to fulfillment of certain conditions precedent, be transferred to Edelman Kenya.”
Edelman, a global communications firm headquartered in the US, has a staff of over 6,000 people serving clients in more than 60 offices. The firm was founded in 1952 by Dan Edelman. Gina Din Corporate Communications, on the other hand, had been operating for about two decades before the sale. The firm had undertaken public relations consultancy for major brands, including Safaricom, Kenya Airways, and Barclays, which perhaps catapulted the company to success.
However, the firm appears to have lost momentum in recent years. This was particularly after it parted ways with Safaricom in 2012, when it decided not to pitch for the job. Gina Din Kariuki had been a force to reckon with in the public relations industry, but the firm's decline began when she stepped back from day-to-day running of the business in 2013 to assume the position of chairman of the board. Eddie Wachira was later appointed as chief executive, but was later replaced by Lorna Irungu.
Other than the communications agency, Kariuki is the local shareholder in US oil firm Camac Energy, which is licensed to carry out exploration in Kenya.
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