This archive report was first published on 17 December 2019.
Published on December 17, 2019, a website footer is a crucial element that often gets overlooked, but it's a prime spot to maximize your website's potential.
Located at the bottommost part of your website, the footer typically contains links to other parts of your domain, as well as copyright information to protect your intellectual property.
Despite its location, a well-designed footer can significantly impact user experience, providing readers with shortcuts to get to more content and giving you more time to market to them directly.
Here are the essential elements to include in your website footer:
- Call to Action
- Social Media Accounts
- Sitemap
- Latest or Most-Read Posts
- Legal Stuff
- Contact Details
A call to action is a powerful tool to encourage visitors to take the desired action, such as signing up for your newsletter or downloading a free material.
Displaying links to your brand's official social media profiles in your footer makes it convenient for customers to follow you on these platforms.
A sitemap is a navigational feature that contains all pages in your domain, typically in an XML format that search engine spiders use as a reference when crawling through your website.
Including the latest or most-read posts in your footer can give readers a chance to discover other articles that you wrote, or promote related merchandise that you think customers may be interested in.
Most websites also display legal details, such as copyright information, privacy policy, and terms of use, to protect your intellectual property and inform users of the data that's collected.
Make the process of contacting you more convenient and accessible for your readers by providing contact information at the bottom of each page.
By including these essential elements in your website footer, you can boost engagement, increase conversion rates, and maximize your website's potential.
