This archive report was first published on 15 December 2019.
Infinix Enters New Markets and Segments in 2020 ¶
According to a recent interview with the Economic Times, Infinix India CEO Anish Kapoor revealed the company's plans to expand into new markets and segments in 2020.
As of December 15, 2019, Infinix has been focusing on the budget smartphone segment, but the company is now looking to enter new segments, including mid-range and flagship phones.
"We will launch four new smartphones in the first half of 2020, which may include our entry into a new smartphone segment," Kapoor said.
While the exact segments are not yet clear, industry experts speculate that Infinix may unveil a mid-range handset to rival Xiaomi, Oppo, and Samsung Galaxy A series devices.
Additionally, Infinix plans to increase its focus on smart accessories, including smartwatches and portable audio products.
Earlier this year, Infinix unveiled the Infinix XW01, the company's first true smartwatch, and plans to release more smartwatches and accessories in 2020.
It's worth noting that Infinix's plans for smart TVs are also in the works, although the focus may still remain in India.
As the Indian smart TV market has been taken over by Xiaomi and its affordable Mi TVs, Infinix may need to consider using Android TV as the operating system for its smart TVs.
With the launch of Android 10 TV, Infinix may have a viable option for its smart TVs, but only time will tell if the company will follow through with its plans.
