This archive report was first published on 13 December 2019.
On December 12, 2019, Kenyans celebrated 56 years of independence, and the Burj Khalifa Tower in Dubai lit up in Kenya's national colors: red, green, white, and black.
The display, which lasted for three minutes, was a commemoration of Jamhuri Day, a celebration of Kenya's independence.
According to reports, the cost to place a promotional advert or message on the façade of the Burj Khalifa starts from AED 250,000 (Ksh. 6.9 million) for a single three-minute display, as stated by the marketing agency that manages the lighting displays, as reported by Arab Business.
However, Brand Kenya refuted claims that Kenya had to pay for the display, leaving it unclear whether it was a free advert or who paid for the display.
Brand Kenya responded to queries on social media, saying, 'Well that's the power of a good brand and Kenya is indeed a good brand. Chema chajiuza… Thank you,' and further explaining, 'Swahili is our national language but let's translate 'Chema chajiuza…' (a good brand like KENYA sells itself) that's your answer right there.'
