This archive report was first published on 13 December 2019.
On December 12, 2019, Kenyans celebrated 56 years of independence, with a special display on the Burj Khalifa Tower in Dubai.
The Burj Khalifa lit up in Kenya's national colors: red, green, white, and black, in a three-minute display.
According to Arab Business, the cost to place a promotional advert or message on the façade of the Burj Khalifa starts from AED 250,000 (Ksh 6.9 million) for a single three-minute display.
Brand Kenya, however, refuted claims that Kenya had to pay for the display, saying 'Well that's the power of a good brand and Kenya is indeed a good brand. Chema chajiuza… Thank you,' through Make it Kenya.
Reports indicate that prices for display on the Burj Khalifa vary depending on the day of the week, time of day, and duration that an advertiser seeks.
Prices range from AED 250,000 (Ksh 6.9 million) on a weekday from 8pm to 10pm, to AED 1 million (Ksh 27.6 million) for a five-minute display on a weekday from 7pm to midnight.
