This archive report was first published on 13 December 2019.
As the world grapples with the challenges of climate change, social inequality, and economic instability, the concept of sustainable business has become increasingly important.
According to former Puma CEO Jochen Zeitz, 'in the next few years we will reach a tipping point where businesses will not only see sustainability as a responsibility, but also as an opportunity to grow quickly and overcome different global concerns.'
Millennial entrepreneurs are leading the charge, moving away from purely commercial ventures and towards projects that solve real-world problems. They are advocating for causes such as environmental conservation, human rights, and digital revolution.
To run a sustainable business, young entrepreneurs must be willing to think differently and adopt new practices. Here are nine ways to do so:
- Conduct extensive research to discover fresh ways of creating new products and services, and to know how to preserve the environment while conducting your business.
- Uphold professional ethics and strive to be fair while discharging your duties.
- Take advantage of technology to streamline your operations and reduce your environmental impact.
- Be mindful of the environment and use clean energy sources such as wind and solar power.
- Collaborate with like-minded individuals who share your vision for a sustainable business.
- Be active in social discourses and take a firm stand on issues that touch on the welfare of the community.
- Speak up about social and environmental ills and be ready to challenge practices that do not promote social cohesion or encourage environmental degradation.
- Ensure that your business is sustainable from the onset and implement strategies that promote continuity in your day-to-day operations.
- Embrace general best practices and push for positive social and environmental change.
