This archive report was first published on 10 December 2019.
On December 10, 2019, KWAL, the Kenya Wine Agency Limited, unveiled a new alcoholic product, Caribia Cane, aimed at the ever-changing tastes of Kenyan millennials.
The company's goal is to diversify its range of local products and cater to the unique preferences of this dynamic age group.
Caribia Cane is a refined, well-blended, and smooth spirit, packaged in an afro-inspired bottle that reflects the vitality and energy of its target audience.
"The alcohol market is innovative, enabling more competition and giving customers a wider variety of products," said Geoffrey Oriku, KWAL's Brand Manager. "At KWAL, we are looking at ways to diversify our product portfolio and create memorable experiences through our brand offering."
The product was unveiled during a concert by celebrated Reggae artist Chris Martin at Impala Grounds in Nairobi on Saturday.
KWAL's strategic launch is part of their plan to solidify their stance in Kenya by increasing their presence and market share in the local alcoholic beverages market.
Caribia Cane competes favourably with other similar brands in the market through its affordable retail price of Sh220 for the 250ml bottle and Sh600 for the 750ml bottle.
Further, the Cane is triple distilled for quality guarantees to consumers, giving a smooth taste and has an alcohol content of 37.5 percent.
