This archive report was first published on 9 December 2019.
On December 9, 2019, Betway, an online gaming firm, announced its sponsorship of the Sports Journalists Association of Kenya (SJAK) Sports Day, a one-day inter-media tournament.
The event, scheduled for Saturday at Moi International Sports Centre, Kasarani, will see journalists from 16 of the largest publications in Kenya compete across five events, including sprints, five-a-side football, tug of war, and egg and sack races.
Betway has contributed Sh850,000 to the tournament, which aims to develop and foster collaboration and cooperation in the industry.
"We are proud to be associated with the sports journalists through this sponsorship," said Leon Kiptum, Betway's country manager. "You have done a tremendous job in your responsibility to tell the story, not only those that touched on our brand but many that have gone to shape the narrative of what sports represents in our country," he added.
Chris Mbaisi, SJAK president, expressed gratitude to Betway for its support, stating, "I thank Betway for coming on board, this is a sign that they appreciate sports journalists and what they do. We look forward to having a great and fun day. We are hopeful we will have more engagements with Betway."
