This archive report was first published on 9 December 2019.
Published on December 9, 2019, Jumia Kenya has begun downsizing, a move that comes weeks after the company closed its e-tail site in Tanzania and Cameroon.
According to a memo by Jumia Kenya MD Sam Chappatte, the company will be laying off 30 employees, representing 6% of its staff in Kenya, with some staff not reporting to work in early 2020.
Although Jumia Kenya is downsizing, the company's Nigerian arm has taken a different approach, opening its e-commerce platform to brands and corporate organizations for advertising.
Speaking on the new development, Jumia Nigeria's Head of Growth & Partnerships, Olusegun Martins, said the company aims to help brands build awareness, engagement, and increase sales through targeted advertising.
"We are much more than 'e-commerce', we have hotels, flights, restaurants, classifieds portals, and many more platforms, which give us even more data and more ability to target the right audience for brands looking to reach a wider and more targeted audience," Martins said.
With the aim of increasing its revenues, Jumia will now reach out to banks, insurance companies, telcos, and different sectors of brands to place ads on its platform.
