This archive report was first published on 5 December 2019.
On Thursday, Football Kenya Federation (FKF) announced a partnership with online gaming firm OdiBets to support the FKF County Leagues.
The three-year deal, worth Kshs. 127m, will see the leagues renamed OdiBets County Leagues and provide participating clubs with balls and playing kits.
According to OdiBets General Manager Dedan Mungai, the partnership aims to harness the potential of the grassroots leagues and foster youth development.
"We are very excited to embark on this noble venture with FKF. Through this partnership, we hope to harness and foster the immense untapped potential that our grass-root county leagues have," noted Mr. Mungai.
FKF President Nick Mwendwa expressed his delight in the new partnership, acknowledging its crucial role in talent development at the grassroots.
"I must thank OdiBets for coming in at this crucial time in football where the sport is facing financial constraints. This shows OdiBets' commitment to supporting football at the grassroots and it is for this reason that we are happy to partner," he said.
