This archive report was first published on 5 December 2019.
On December 5, 2019, Kenya Airways announced the adoption of the Altea Network Revenue Management System (ANRMS) implemented by Amadeus.
The airline's CEO, Sebastian Mikosz, stated that the new system will enable the airline to optimize booking returns and increase revenues.
According to Mikosz, the new technology will also enable the airline to predict customer behavior, allowing for deeper understanding and availing of competitive fares.
Kenya Airways hopes to use the new system to balance between late booking high yield markets and early market booking low yield markets, thereby remaining competitive.
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