This archive report was first published on 4 December 2019.
On December 2, 2019, Football Kenya Federation (FKF) sealed a lucrative sponsorship deal with a betting firm, marking a significant milestone in the federation's efforts to grow grassroots football in Kenya.
The three-year deal, which was signed in secret, aims to identify and nurture talented young footballers across the country, providing them with opportunities to showcase their skills at the top level.
According to a source close to the matter, the sponsorship agreement will play a crucial role in spotting and developing football talent in Kenya.
"FKF and the new partners have signed a three-year deal which will target the growth of grassroots football across the country," the source revealed.
FKF CEO Barry Otieno confirmed the deal, stating that the federation had secured a multi-million shilling sponsorship from a betting firm, but declined to disclose further details about the company involved.
Mr. Otieno expressed his happiness about the deal, emphasizing that the finer details would be announced on December 5, 2019, during a signing ceremony at a Nairobi hotel.
