This archive report was first published on 4 December 2019.
According to a report by Jumia Food, released on December 3, 2019, fried chicken has emerged as the most popular food item ordered online in Kenya.
The Jumia Food Index Report 2019 found that pizza took the second spot, while burgers secured the third position in the latest ranking.
Photo: Jumia Food
Shreenal Ruparelia, Jumia Food Kenya On-Demand Services' Managing Director for East Africa, attributed the growth in food deliveries to affordability, awareness, and geographic availability.
“Breakfast and lunch are becoming more popular with the former, having grown to 4.6% in 2019 compared to 3.8% in 2017. Lunch is at 41.1% in 2019 up from 36.2% in 2017” said Ruparelia.
The report also highlighted that taste profiles differ across cities in Kenya. In Nairobi, chicken, pizza, and burgers were the most popular items, while in Mombasa, customers preferred continental food followed by chicken and pizza.
Interestingly, the report found that Chinese food was the most popular cuisine in Nakuru.
For 2020, the Jumia Food Index report predicts a 50% increase in On-Demand deliveries, driven by affordable menu items, enhanced availability of popular vendors, increased mobile coverage, and growing awareness of the convenience.
